You probably have dozens – or hundreds – of valuable contact names scattered among your files, database records and business card collection. To maximize the potential of these names, consolidate them in a computer-based resource directory.
Using Microsoft Outlook or another contact manager, create records for each of your contacts (such as vendors, writers and information sources). Include full names, organizational affiliations, telephone numbers and e-mail addresses.
Create a series of “categories” detailing the relationship each contact has with you. Categories might include vendors, sources of statistical information, industry contacts, colleagues, competitors, association contacts, and key industry employees. You’ll customize your category list to your own needs.
Assign each contact in your resource directory one or more relationship categories. Then, whenever you need information or help on a task, you can pull all the listings within the category associated with your need.
One other valuable feature of a resource directory: In the “contact notes” section, include information you gathered at the time you met the contact, pertinent information pasted from the contact’s e-mail correspondence or Web site, or a handy Web address.
