If you open your periodical or Web posts with a regular “Letter-to-the-Reader” column, personalize your communication for maximum impact:
- Inform readers about important content.
- Motivate readers by discussing challenges and opportunities you observe in your field, and urging readers to take action.
- Lead readers with stories and commentary about innovation.
- Inspire readers with accounts of success and service.
- Entertain readers with humorous anecdotes from your own work life.
- Affirm readers by reminding them of the importance of the work they do.