Over the years, I've gotten to know quite a bit about what goes through the minds of association and organizational editors. Besides focusing on the business at hand - like pulling together copy and design, managing the production process, and all the other duties that go into the job - thoughts, questions and ideas flow in and out of editors' heads.
You name it: How do I get through the manuscript pile in only two hours? Jeez, that's the same kind of photo we've been using for the last four years. So now they're telling me I gotta document reader satisfaction? Wait a minute, I vaguely remember that grammar rule ...
So back in 2003, Monthly Tips for Communicators was born. I sent it to about 900 editors every month along with my new FeaturesNow manuscript postings. (Check them out - inexpensive, ready-to-use features for association, corporate and organizational publications and Web sites). Since then, I've removed the "monthly" moniker since I sometimes release Tips more frequently. I keep adding new tips all the time.
Tips are a collection of ideas and suggestions that I've culled from a quarter-century of work in the communications field. Some (hopefully most) you'll find useful. And whether useful or not, hopefully Tips will remind you that the world is full of creative and intriguing tools you can use to bring more productivity and satisfaction to your job and your life.
