Recognizing your readers for their achievements and distinctions usually builds widespread interest – and lots of reader loyalty. All it takes is a line or two of text. If you have a photo available, all the better.
Be on the lookout for reader news that can add luster to your periodical or Web site:
- Professional achievement
- Degree or academic honor
- Important sale
- New product line
- Civic, community or professional award
- Speech or presentation
- New membership in an organization (including yours)
- Publication of an article
- Accolades from a customer or client
- Reaching a milestone or anniversary
- Positive recognition in the media
- New ad campaign
- Expansion of a business
- Unique service project
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