FeaturesNow

Build Techno-Power Into Your Next Convention

You probably use technology to make life more efficient and productive every day. Next time you're headed for a convention, plan to use your laptop or mobile device to build your conference schedule, store great ideas and information, and keep in touch with colleagues at the convention and back home. This action-packed feature explains how. 1034 words. [Feature 1106]

Talk Online - The Dos and Don'ts of Internet Discussion Groups

Why should your readers join online discussion groups? The answers are many: insight and ideas ... tips from colleagues ... information about emerging customer attitudes and trends. And what should readers do when they join? This brief feature introduces readers to online "netiquette," and helps them make their online experience efficient and productive. 1339 words.  [Feature 1104]

Build Cash!

Your readers know the old business maxim: cash rules. At the end of the day, their business success is measured by their ability to cover costs and generate new cash flow. But when your readers face economic challenges, they need to conserve cash. Many readers will be tempted to scramble wildly to cut wherever and whenever they can. But the most successful readers will view their cash challenge as an opportunity. They'll ponder one of the time-tested models of cash generation, and put one or more of those models to work. This feature describes how your readers can boost cash - permanently. 749 words. [Feature 1102]

Interview Basics - The Art of Inquiry

When readers hear the word "interview," they probably think about journalists. But 99% of interviewing has nothing to do with journalism. It's about seeking and obtaining information from a variety of people ... colleagues, vendors, job candidates, or folks trying to solve a problem. This brief feature explains the basics of top-notch interviewing, and helps readers learn how to prepare and conduct interviews that work. 771 words. [Feature 1101]

Time Urgency - Manage It

Your readers know the symptoms: paper piling up ... incoming telephone messages ... urgent deadlines ... worry, anxiety, even fear. Face it:  time urgency creates stress. This feature explains what time urgency is all about, and shows your readers howrecognition of the problem, stop-outs and new habits can help them manage urgent tasks and stress. 752 words. [Feature 1012]

Social Media Vocabulary - What You Need to Know

Social media have become a widespread and potent marketing tool over the last few years. Used wisely, readers can use social media to help boost awareness, image and sales. This feature introduces (or reminds) readers of the most important social media techniques and tools. It presents definitions of 50 different social media features and techniques, and offers practical tips readers can use to make each of the 50 techniques work positively for them. The feature can be published "as is," or easily edited for length or reader interest. 2242 words. [Feature 1011]

Go Viral! Market by Buzz

When your readers hear the word "viral," they might cringe. "Viral" sounds sinister. But viral marketing (the term was coined about 15 years ago) is now recognized as one of the most powerful promotional tools in today's high-tech world. Viral marketing is the 21st century's version of old-fashioned word-of-mouth. When it works, viral marketing can bring a message to thousands -- or hundreds of thousands -- of people at little cost. This engaging feature explains what viral marketing is all about, and offers readers tips they can use to make their names and products reach bigger audiences than they might believe possible. 920 words. [Feature 1010]

First Year in Your Association - Two Dozen Must-Dos

Some of your readers may have only recently joined your trade or professional association. Or they may be new committee members. The big question: how do they become engaged with the association and make the most of their new membership? This feature offers a list of two dozen things readers should place on their first-year association to-do lists. Many of these activities and practices are easy to do and require little investment of time. Yet, association involvement is almost sure to result! The feature can be geared toward first-time committee members or first-time-ever association members. 997 words. [Feature 1009]

Desk Triage - Figure Out What Needs Doing Now

Your readers have heard of triage, right? That's what doctors and nurses do whenever they're presented with urgent medical issues. Your readers can use a different kind of triage - desk triage - to manage problems and needs that hit their workplaces. This article is packed with practical steps readers can take to quickly diagnose problems, attack obstacles, and set urgent priorities. 772 words. [Feature 1008]

50 Ways You Can Become a Better Manager ... Right Now

Your readers are always looking for ways to become better leaders and managers. Some management skills take years to perfect. But not all. This feature is packed with 50 different tips readers can use to boost their management skills and performance right away. And none of them require much planning or time!  806 words. [Feature 1007]